Client Profile
| Client type | Brand owner |
| Country | Japan |
| Dosage form | Pastes · 1 SKU, 2 flavors |
| Cooperation model | ODM |
| Timeline | 14 weeks including 3 palatability rounds |
The Challenge
Japanese cat owners are among the most demanding buyers in the category: a paste that a cat refuses even once will not be reordered. The brand needed proof of palatability before committing to packaging and launch marketing, not after.
Our Solution
We treated palatability as the core deliverable, running the formula through structured test rounds and adjusting flavor and texture between each round.
- ODM formula development from our paste line
- Three structured palatability test rounds with flavor adjustment
- Premium tube packaging suited to the Japanese retail channel
- Export documentation and labeling support for Japan
The Result
The final formula cleared the client’s acceptance threshold, launched successfully, and a second flavor is now in development on the same platform.
- 3 palatability rounds completed before launch
- First-choice acceptance above the client’s target in panel tests
- Second flavor in development for the same SKU platform
Products Involved
This project used our pastes line. Explore the full range on the products overview.
Client Feedback
“The palatability testing made a real difference.”
Yuki S., Brand Owner · Japan
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