Client Profile
| Client type | Brand owner (first-time founder) |
| Country | United States |
| Dosage form | Soft chews · 3 SKUs |
| Cooperation model | ODM (formula from our library, customized) |
| Timeline | Brief to first shipment in 12 weeks |
The Challenge
The client wanted to enter the fast-growing joint and calming chew category but had no in-house formulator and no experience with U.S. supplement labeling rules. They needed one partner who could take responsibility for the formula, the compliance paperwork and the production run — not just fill an order to spec.
Our Solution
We started from our standard soft chews library and tailored three formulas to the client’s target claims and price point, then handled the documentation trail end to end.
- Formula customization from our ODM library, including flavor trials
- cGMP production in our ISO 8 cleanroom with batch COAs
- Support for U.S. labeling review and claim wording
- Export documentation prepared for U.S. customs clearance
The Result
The client launched all three SKUs with a retail-ready presentation, and the first reorder was placed shortly after the initial sell-through.
- 3 SKUs launched in the first production run
- 12 weeks from first brief to shipment
- Reorder placed within 60 days of launch
Products Involved
This project used our soft chews line. Explore the full range on the products overview.
Client Feedback
“They handled formulation and regulatory support from day one.”
Mark T., Brand Owner · USA
Start Your Own Story
Planning a similar launch? Request a quote and our team will reply within one business day.
