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Case Study: Australian Trading Company Sources Fish Oil at Flexible MOQ

· Last updated: Aug 8, 2026

·

SINO FRESH Team

· 1 min read

Client Profile

Client typeTrading company
CountryAustralia
Dosage formFish oil · 2 SKUs
Cooperation modelOEM
TimelinePilot order shipped in 9 weeks

The Challenge

The trading company wanted to test Australian demand for pet fish oil but was unwilling to lock capital into a large first order in a price-sensitive category where untested SKUs can sit in a warehouse for months.

Our Solution

We structured a pilot order with a low MOQ per SKU and tiered pricing that rewarded the scale-up path, so the client could test the market with controlled risk.

  • Pilot MOQ of 500 units per SKU
  • Tiered pricing tied to the second-order volume
  • Export documentation prepared for Australian import
  • Batch COAs supporting retail account onboarding

The Result

The pilot sold through, and the client returned with a substantially larger second order at the tiered price point.

  • Pilot: 2 SKUs × 500 units
  • Second order at 3× pilot volume
  • Landed cost within the client’s target band

Products Involved

This project used our fish oil line. Explore the full range on the products overview.

Client Feedback

“Flexible MOQ and competitive pricing.”

David R., Trading Company · Australia

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